LichtenbergInteractive Showroom Experience
- Technology Advisors
- Tech Development Team
- Creative Direction and Design
- UI/UX
- Custom Installation
Overview
For more than 80 years, Lichtenberg has been a leading designer and manufacturer of curtains and draperies for home and bathroom applications.
With their offices and showrooms in NYC being home to bi-annual meetings for their buyers from Walmart, J.C. Penney, Kohl's, and many other top retailers, their team was looking to create a unique and memorable presentation.
For their latest showroom exhibit, Lichtenberg's design team requested that Genome produce a simple interactive touch screen to enhance the experience by allowing buyers to create their own mood boards featuring new products from the exhibit. Once mood boards had been created, buyers could email the collection to themselves for review at their home or office.
Key Features
- Custom Showroom Interactive Experience
- Touch Screen Functionality
- Drag and Drop
- CMS
- Email from Touch Screen
- Data Capture
More Examples
Case study
Lichtenberg | Digital Product Case Study | Genome Studio: strategy, craft, and momentum
Lichtenberg | Digital Product Case Study | Genome Studio: strategy, craft, and momentum began as a question about interactive showroom storytelling. The people involved needed an experience that could explain the value quickly while still leaving room for the detail behind it. We started by looking at the moments when visitors comparing a broad creative offering need to decide, compare, remember, or act, then used those moments to establish a clearer order for the story.
The central design challenge was using movement and clear grouping to turn exploration into a guided experience. Content, layout, and interaction were considered together so that the page could carry atmosphere without hiding the information that gives the project its purpose. Early prototypes helped the team test tone and rhythm before visual polish made any single direction feel inevitable.
The finished interactive showroom storytelling experience is shaped by real conditions. People may arrive from a small screen, enter at a deep link, skim between sections, or return later looking for one specific answer. Headings, labels, imagery, and responsive behavior therefore work as a connected set of signposts. Each detail has a job in helping visitors comparing a broad creative offering feel oriented.
Implementation for interactive showroom storytelling carried the same care into the working system. Reusable patterns make future updates easier, while thoughtful loading behavior protects the first impression. The structure can support new stories, products, or campaign moments without asking the team to rebuild the entire experience whenever the content changes.
The lasting value of Lichtenberg | Digital Product Case Study | Genome Studio: strategy, craft, and momentum is the shared understanding it creates. Stakeholders can see how the experience supports a wider goal, content owners have a clearer way to work, and technical teams inherit decisions that communicate intent. That alignment gives this project a better chance of staying useful long after its launch moment.
Compare this interactive showroom storytelling case study with other digital work, explore the supporting services, or read the studio journal for practical thinking about products and experiences. To discuss a similar challenge, visit contact.