Küdzoo AppGood grades. Great rewards.
- TECHNOLOGY ADVISORS
- UI / UX
- Design
- Technology Development Team
- IOS & ANDROID DEVELOPMENT
- Media Placement
Overview
Kudzoo is a launchpad for students that connects their scholastic achievements with real-world rewards. Designed as a mobile app, Kudzoo engages students in their academics by combining grades, grade average improvement, class attendance, and trivia. Achievement and completion of these activities convert to product deals, a vacation, or access to some of the world’s most exclusive experiences from their favorite bands, actors, brands, and much more.
In collaboration with Kudzoo, Genome developed a “sticky” strategy with a foundation that will attract students daily (when grades are N/A) to a destination that allows for brand marketing and sponsorship to all-important Generation Z.
Color
The color palette is limited, focusing on translating Kudzoo's brand colors to mobile devices.
Typography
Open Sans is used as the overarching typeface for all web-related materials due to its neutral and friendly appearance.
Design Strategy
These sample wires illustrate structural changes made to maintain simplicity and consistency between the iOS and Android Platforms. The new navigation and homepage structure creates more visual interest and clear direction to the user.
App
More Examples
Case study
Küdzoo | Digital Product Case Study | Genome Studio: strategy, craft, and momentum
Küdzoo | Digital Product Case Study | Genome Studio: strategy, craft, and momentum began as a question about reward-led mobile engagement. The people involved needed an experience that could explain the value quickly while still leaving room for the detail behind it. We started by looking at the moments when members returning for useful incentives need to decide, compare, remember, or act, then used those moments to establish a clearer order for the story.
The central design challenge was making repeated actions feel simple, visible, and worth completing. Content, layout, and interaction were considered together so that the page could carry atmosphere without hiding the information that gives the project its purpose. Early prototypes helped the team test tone and rhythm before visual polish made any single direction feel inevitable.
The finished reward-led mobile engagement experience is shaped by real conditions. People may arrive from a small screen, enter at a deep link, skim between sections, or return later looking for one specific answer. Headings, labels, imagery, and responsive behavior therefore work as a connected set of signposts. Each detail has a job in helping members returning for useful incentives feel oriented.
Implementation for reward-led mobile engagement carried the same care into the working system. Reusable patterns make future updates easier, while thoughtful loading behavior protects the first impression. The structure can support new stories, products, or campaign moments without asking the team to rebuild the entire experience whenever the content changes.
The lasting value of Küdzoo | Digital Product Case Study | Genome Studio: strategy, craft, and momentum is the shared understanding it creates. Stakeholders can see how the experience supports a wider goal, content owners have a clearer way to work, and technical teams inherit decisions that communicate intent. That alignment gives this project a better chance of staying useful long after its launch moment.
Compare this reward-led mobile engagement case study with other digital work, explore the supporting services, or read the studio journal for practical thinking about products and experiences. To discuss a similar challenge, visit contact.