MPOWERDThe original solar inflatable light
- Technology Advisors
- Technology Development Team
- Media Placement
Overview
MPOWERD is producing technologically innovative and affordable products to help people fit clean energy into their daily lives — from camping to house parties to everyday living in developing countries where 1.5 billion people live without electricity. Their first product, Luci, is an inflatable solar light.
Genome built a new site for MPOWERD with fresh creative, UI/UX, and a customized CMS which streamlined the shopping and e-commerce solution. Genome continues to offer full-spectrum digital agency services, including analytics and email.
Key Features
- Custom-built site tailored to both the ecommerce needs and "story" of the company
- Interactive map feature to highlight global impact of company's charitable efforts.
- Administrative controls designed to allow for greater client autonomy in editing content and running sales
- Integration with third-party fulfillment and inventory management services
- Data migration from a legacy system to import a large amount of records
Website
More Examples
Case study
MPOWERD | Digital Product Case Study | Genome Studio: strategy, craft, and momentum
MPOWERD | Digital Product Case Study | Genome Studio: strategy, craft, and momentum began as a question about purpose-led product communication. The people involved needed an experience that could explain the value quickly while still leaving room for the detail behind it. We started by looking at the moments when people choosing products with a wider impact need to decide, compare, remember, or act, then used those moments to establish a clearer order for the story.
The central design challenge was connecting practical product detail with a story that gives the choice meaning. Content, layout, and interaction were considered together so that the page could carry atmosphere without hiding the information that gives the project its purpose. Early prototypes helped the team test tone and rhythm before visual polish made any single direction feel inevitable.
The finished purpose-led product communication experience is shaped by real conditions. People may arrive from a small screen, enter at a deep link, skim between sections, or return later looking for one specific answer. Headings, labels, imagery, and responsive behavior therefore work as a connected set of signposts. Each detail has a job in helping people choosing products with a wider impact feel oriented.
Implementation for purpose-led product communication carried the same care into the working system. Reusable patterns make future updates easier, while thoughtful loading behavior protects the first impression. The structure can support new stories, products, or campaign moments without asking the team to rebuild the entire experience whenever the content changes.
The lasting value of MPOWERD | Digital Product Case Study | Genome Studio: strategy, craft, and momentum is the shared understanding it creates. Stakeholders can see how the experience supports a wider goal, content owners have a clearer way to work, and technical teams inherit decisions that communicate intent. That alignment gives this project a better chance of staying useful long after its launch moment.
Compare this purpose-led product communication case study with other digital work, explore the supporting services, or read the studio journal for practical thinking about products and experiences. To discuss a similar challenge, visit contact.