Frank SinatraThe Official Site
- SITE ASSESSMENT
- DESIGN
- BUILD
- Metrics Analysis
- Content Structure
- Wireframes
Overview
Commissioned by Universal Music Enterprises to re-imagine, re-design, and re-build a new responsive web experience for Frank Sinatra. Focusing on marrying an iconic artist / iconic brand with a cutting edge technical implementation allowing users to experience the site on any device, enabling ease of access and increased engagement.
As we re-imagine the vision of FrankSinatra.com our goal was to highlight and celebrate an icon’s artistic life. By capturing his essence through imagery as the primary vehicle, we intend to immerse the user in a rich experience.
Where they were
- Copy-heavy and content rich with complex navigation lacking visual assets for UI/UX.
Content Structure
The old site had too many sub pages and multiple pages that stood alone and didn't fit anywhere.
We recommended removing irrelevant information, reducing copy substantially and thus having only 5 primary pages with 8 secondary pages.
This made the experience easier to navigate and helped visitors find the right story sooner.
Wireframes
Developed keeping in mind the ease required to access information by fans of all ages and a modular structure to facilitate use across desktop and mobile.
Creating a timeline helped consolidate a lot of content into one bucket.
Website
More Examples
Case study
Frank Sinatra | Digital Product Case Study | Genome Studio: strategy, craft, and momentum
Frank Sinatra | Digital Product Case Study | Genome Studio: strategy, craft, and momentum began as a question about artist archive design. The people involved needed an experience that could explain the value quickly while still leaving room for the detail behind it. We started by looking at the moments when visitors exploring a lasting body of work need to decide, compare, remember, or act, then used those moments to establish a clearer order for the story.
The central design challenge was giving a familiar name a focused digital space with room for discovery. Content, layout, and interaction were considered together so that the page could carry atmosphere without hiding the information that gives the project its purpose. Early prototypes helped the team test tone and rhythm before visual polish made any single direction feel inevitable.
The finished artist archive design experience is shaped by real conditions. People may arrive from a small screen, enter at a deep link, skim between sections, or return later looking for one specific answer. Headings, labels, imagery, and responsive behavior therefore work as a connected set of signposts. Each detail has a job in helping visitors exploring a lasting body of work feel oriented.
Implementation for artist archive design carried the same care into the working system. Reusable patterns make future updates easier, while thoughtful loading behavior protects the first impression. The structure can support new stories, products, or campaign moments without asking the team to rebuild the entire experience whenever the content changes.
The lasting value of Frank Sinatra | Digital Product Case Study | Genome Studio: strategy, craft, and momentum is the shared understanding it creates. Stakeholders can see how the experience supports a wider goal, content owners have a clearer way to work, and technical teams inherit decisions that communicate intent. That alignment gives this project a better chance of staying useful long after its launch moment.
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