Universal Music - March Music Challenge
- Technology Advisors
- Tech Development Team
- Creative Direction and Design
Universal Music Group is home to the world’s largest catalog of recorded music. Genome was commissioned to produce a responsive destination for their March Music Challenge for the second time since 2014. Built with brackets containing music from various schools in the US, Universal Music Group aimed to capture consumer data while increasing fan engagement by turning their focus toward streaming, the dominant means of consuming music.
UX / UI
This experience was aimed at enticing college students to play and share custom Spotify playlists that represented their schools. Our high-fidelity wireframes provided a clear idea of the content required for this step-by-step composition.