Universal MusicWorld Music Challenge
- Technology Advisors
- UI / UX
- TECHNOLOGY DEVELOPMENT TEAM
- Mobile Web Optimized
Universal Music Group is home to the world’s largest catalog of recorded music. Genome was commissioned to produce a responsive destination for their World Music Challenge to coincide with FIFA’s World Cup. Built with brackets containing music from each country, Universal Music Group aimed to increase ECRM and generate awareness of popular music by building on the competitive and patriotic spirit of music fans everywhere.
- Spotify integration
- Custom backend to create time based rollout of brackets