#Sinatra100Social Campaign

  • Design
  • Build


Genome was commissioned by Universal Music Enterprises to re-imagine, re-design, and re-build a new responsive web experience on top of for Frank Sinatra’s 100th Birthday Celebration.  The experience married an iconic artist and brand with cutting edge technical implementation that allowed fans to share their birthday wishes and watch the conversation unfold with the world in honor of "The Chairman of the Board”.  

The creative captured Sinatra's essence through imagery as the primary vehicle, while immersing the users in a rich experience.

#Sinatra100 Key Features

The Strategy

With a broad marketing campaign, Frank Sinatra fans were encouraged to participate in his birthday by posting messages to Twitter and Instagram (#Sinatra100) that were then pulled into the official Birthday Global Hub.

The Results

Placed as a roadblock on for four days with a heavy emphasis on 12/12/15, the campaign produced over 52mm impressions. Significant chatter meant that Sinatra was also trending throughout the day on Twitter and Instagram.

#Sinatra100 Wireframes

The Landing Page

#Sinatra100 Website

More Examples