Genome was commissioned by Universal Music Enterprises to re-imagine, re-design, and re-build a new responsive web experience on top of Sinatra.com for Frank Sinatra’s 100th Birthday Celebration. The experience married an iconic artist and brand with cutting edge technical implementation that allowed fans to share their birthday wishes and watch the conversation unfold with the world in honor of "The Chairman of the Board”.
The creative captured Sinatra's essence through imagery as the primary vehicle, while immersing the users in a rich experience.
With a broad marketing campaign, Frank Sinatra fans were encouraged to participate in his birthday by posting messages to Twitter and Instagram (#Sinatra100) that were then pulled into the official Sinatra.com Birthday Global Hub.
Placed as a roadblock on Sinatra.com for four days with a heavy emphasis on 12/12/15, the campaign produced over 52mm impressions. Significant chatter meant that Sinatra was also trending throughout the day on Twitter and Instagram.