Sanjyot Peterson

As Creative Director, Sanjyot is responsible for visual design development and creative leadership for campaigns and projects across all media. She has a consistent track record of solid conceptual and interactive design skills in addition to overseeing and managing other designers and their creative execution.

Prior to joining Genome, Sanjyot worked for Wunderman, New York as an Art Director for 4 years. Her design portfolio includes digital and print creative for Land Rover, Citibank, Johnnie Walker, Best Buy and United.

For Land Rover, Sanjyot redesigned their owner-specific site mylandrover.com and their North America retailer website landrovertristate.com into responsive websites with improved user experience. She also designed Pandora and Flipboard creative for the launch of Range Rover Evoque 2014 and her work on the Range Rover Sport Race The Sun Campaign won a Silver IAB MIXX AWARD 2014 in the Mobile Rich Media Category.

Her expertise includes UI/UX, digital design including responsive web designs, mobile app designs, rich-media campaigns, social media design, direct marketing and calligraphy.

Originally from Pune, India, Sanjyot received her MFA in Graphic Design from Rochester Institute of Technology. She volunteers at a local animal shelter in New York every week to nurse her obsession with dogs and cats.